Nokia has constructed a giant sign post held by crane in Downtown London to promote it’s new features. You just got to maps.ovi.com/goodthings and sign in to control what the giant sign says. All it has to be is the location of a good thing. The sign will then point in the proper direction and display your good thing. Pretty sweet way to connect user generated content with real life promotion. Wonder how long it will last. My birthday party is in March.
-
Recent Posts
Idea Cloud
Advertising Anonymous Ambient Ads Ambient Marketing Augmented Reality Buzz Marketing Carrotmobbing catvertising charity chicago cloudvertising Collective Campaigning Conversation Prism Creative Billboard creative SEO Creative World Crowdfunding crowdsourcing Experiential Marketing extreme marketing facebook flashmob google Guerrilla Marketing innovation KFC london Mapvertising Microsite microsites Miracle Whip New Tech New York podcast pop-up stores Sheepvertising smartphone social media Social Media News Southwest Airlines Street Art twitter UX viral World Record Advertising youtube