Animated Tattoos

Some of you may already be sick of seeing QR codes on ads and posters. What if they were tattooed on someone’s chest? Ballantine’s, a whiskey brand, decided to give this idea a try. A tattoo artist in Paris carefully crafted a QR code into the right pec of a willing participant. After scanning the code with a smartphone and placing the phone on the man’s chest, the tattoo becomes animated and begins to sing. The tattooing process was shown live through Facebook, and viewers were able to give suggestions on how the tattoo could be improved.

Source: Adweek

Watch Your Favorite Movies on Location

Film fanatics may soon have new way to watch their favorite movies. Augmented Reality Cinema is an app that would allow you to view movie scenes that were shot exactly where you are standing. Once you find a valid location, you simply hold up your smartphone and watch the scene that was filmed there take place. The app may still be in the production phase, but I’m already staking out my spot at the Art Institute to hang out with Ferris.

Source: Adverblog

Bringing the Store to You

Grocery shopping just became a whole lot easier in South Korea. Using their smartphones, commuters can shop while they wait for the subway. Home plus, a leading Korean grocer, has transformed subway platforms into virtual supermarket aisles. Shoppers only need to scan the products they desire and the items will be delivered to their homes later that day.

Source: Springwise.com