While touchscreens and augmented reality applications haven’t quite broken into the mainstream yet, they are also not exactly new.
Ralph Lauren introduced interactive window shopping outside his flagship store in London last year so consumers could shop 24/7. This is an obvious step for the fashion industry, but think of what this could mean if other industries tried it on. Great clips haircut previews? Photoshop home improvement? Test driving cars through Grand Theft Auto? Maybe we’re getting carried away. But innovation potential is definitely there, and we love that.
For more on Augmented Reality check out our Belgian friends on Blip.tv. Don’t mind the accents. They are actually really intelligent dudes.