The battle of the London publicity stunts continue with a promotion for Orange. Great Idea. Enjoy.
The More Detailed Version
This publicity stunt was part of “Orange Week, “which was an attempt by the cell phone company to get more people to attend the cinema. This must be what pinatas looks like in England, but nobody could find a big enough stick to hit it with. Oh well, at least a few lucky contestants got to smell like buttery popcorn for a week.