Innovative Agency CURB from London, England has developed a way to cut out messages into leaves they call Leaf-lets. This proves that great untapped marketing resources really do surround us everyday. We’ve been a big fan of CURB’s green tactics for awhile, and can’t wait to bring more of that over to our side of the Atlantic. But as simple as their ideas look, it does take some pretty precise engineering to accomplish their concepts. As Kermit the frog would say, “it’s not easy being green,” but it is worth it.
In India they literally eat these kind of ideas up.