To promote their Dollar Drink Days in Alberta, McDonald’s created an ice sculpture filled with 4,000 one-dollar coins. People were encouraged to break off pieces of the sculpture in order to get at the prizes inside. The message “Cool off with a $1 drink” appeared below the ice, reminding everyone the best way to spend their newfound money. Or they could spend it literally anywhere else. But for the sake of the advertising world, let’s hope they all went to their nearest McDonald’s.
Source: Trend Hunter