To promote the new Alice in Wonderland movie, the white rabbit is everywhere but hiding in a hole. They used everything from street projection to marching 50 white rabbits down the street in New York.
And through intricate micro-sites and innovative banner take overs more people are following the white rabbit all the way to twitter.
Follow the white for yourself, and see where he’ll be next.
Well, the English have done it again with the hot flashmob ideas. This time it’s Peugeot that has the sweet microsite about scarfs and nothing else.
Posted in New
Tagged flashmob, Microsite