Tag Archives: pepsi

Fire your media buying agency


At the beginning of the year, Pepsi launched their refresh project, where they gave money away to anyone with a good idea and loads of social media friends. Now it seems like everyone is getting in on the act.

Free money combined with competition is always brilliant, but I wish there was a website that just tracked and reported start dates of campaigns like this. Hey Google, want to dominate another sector of the ad business?