Nokia is working on a way to create touchscreens out of ice walls. This could mean some sweet new experiential campaigns from ice cream shops and bars in the wintertime. We already have bars made of ice from brands like Absolut Vodka, so maybe this is the next step. The only trouble is that you can’t stay in those places for more than 45 minutes. Here’s a picture of me from last time I was in the London ice bar from Absolut.
Speaking of London, here’s another cool trick we learned about from our newest international friends over at Curb Media.